Many casinos want to have their own restaurant that would serve their gambling customers, or have a deal with restaurants nearby for the same reason. For almost any restaurant, working together with a land-based casino is great luck if they know how to use the opportunity.

In this post, we look into the main benefits a restaurant can have from working together with, or near a busy casino house.

More Customers Every Day

There are many offline casinos – big and small, casinos with Microgaming and cabinets and casinos with Table Games, casinos that have game shows and small private casinos, and so on.

But what they have in common is that they usually have lots of customers, daily, especially on weekends. Casino houses attract both regular players and new visitors, tourists, or young people who at last are of legal age to make some bets.

For a restaurant, such popularity of a casino means only one thing – all these gamblers, or the majority of them will be hungry at some point in time, so the restaurant will definitely have orders on a regular basis.

Common Music Shows and Entertainment

This is especially true if the casino and the restaurant have a common facility because both casino visitors and people dining can enjoy the shows even if they do not gamble.

The restaurant can share organizational moments with the casino or just provide food and beverages, but the final result is the same – the restaurant has an additional attraction for its visitors, and additional visitors enjoy the casino games and the show. A win-win situation!

Common Marketing Tricks

If the restaurant and the casino house decide to work together more tightly they can develop a parallel marketing strategy and use common marketing tools like happy hours, discounts, etc.

For example, the restaurant can provide free cocktails to people making bets on a specific game, and the casino can offer tournaments to make the players order food during happy hours.

There are many marketing tricks that two facilities can think of together for the shared benefit and to take their services to the next level for the customers.

The restaurant in this case gets even more advantages because due to the nature of the business, it inherently has fewer entertainment opportunities compared to a casino house.

Any Cuisine Works

In contrast to many busy tourist places or just places where the competition in the restaurant business is high, a restaurant that works near a casino house can offer any type of cuisine.

It can be Japanese, Chinese, Italian, local, French, literally whatever. The main task for the cuisine is to be nourishing, tasty, and served fast because gamblers come to gamble.

Hotdogs and burgers are very likely to be sold as successfully as exquisite Oriental food and the players will be glad to pay. So, basically, any restaurant can try and benefit from cooperation with a casino house nearby.

Being a Necessity

Funny enough, from the gambler’s point of view, a restaurant in a casino house or nearby is more a necessity than part of the entertainment.

Of course, some people will still prefer having a great dinner and will perceive it as part of their fun, relaxation, vacation, or birthday party.

However, on a day-to-day basis, people that come to such restaurants to eat come actually to eat because they are hungry.

In contrast to, say, a music show, a restaurant and a bar are necessities for the gambling house and one cannot go without them.

Being an obvious necessity means that the restaurant will always have its share of customers.

Fewer Competitors

Because of all those amazing advantages a restaurant gets from working with or nearby a casino house, many restaurants would love to, but all of them can’t do that.

Restaurants and casinos usually operate within the same facility or have exclusive agreements with each other to share the customers.

As a result, for a restaurant, the competition stops being a problem because casino visitors are more likely to dine with the specific restaurant that is closer to their gambling cabinets, serves them free drinks when they win, and offers happy hours.

Other restaurants have to squeeze in and there is no guarantee they will be successful.

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Visiting restaurants has become a common way to spend free time. 

People love hanging out with friends and tasting new food there, and location does matter. Yes, the quality of food must be on point, but you should not forget about interior design. Not only does it attract attention, but also makes clients visit your restaurant again and again. 

You may not believe in it, but the way you decorate your place may help you succeed — become popular in your district, region, and even country, and therefore sell more. 

The statistics show that customers always pay attention to interior design. When it comes to choosing a perfect place for an evening with friends or beloved ones, the role of the design cannot be overemphasized. 

Map Out Layout Plan

Before you change anything in physical space, it is necessary to develop a layout plan. Let’s imagine you are an Italian restaurant owner. A traditional design will probably include such colours as red, white, and green. Besides, clients will likely witness chequered tablecloths and rustic walls. The Japanese concept may be based on wabi-sabi design emphasizing minimalism and simplicity.

You can combine various design concepts: classic, family-style, minimalism-based, history-themed, farm-themed, etc.

Create Eye-Catching Entrance

The best way to attract potential clients to your restaurant is to make a stunning entrance design. It has to be unique. You don’t have to reinvent the wheel as there are a lot of ideas available on the Internet and in real life. 

For instance, if you serve seafood, it would be great to use blue tones and the graffiti of octopuses, seahorses, or other sea creatures. Let your imagination wander freely, and you will come up with a fresh idea.

If it does not work, hire a designer. It will help you delegate a part of the work and focus on other things.

Focus On Colours

Colours have a high impact on the mood: they can raise spirits or depress you. The best advice we can give you is “Avoid tacky colours”. Be more mindful, use colour psychology — the study of how particular colours influence human behavior. We don’t mean you have to aim at making people order more but create a relaxing and friendly atmosphere no matter what interior design you have.

Statistics show that the best colours for restaurant walls are shades of red, brown, green, orange, yellow, blue, and purple. 

If you are an owner of a small cafe or restaurant, it would be great to use white colours to make the space bigger.

Pay Attention To Tableware

Tableware is a significant part of every restaurant. Plates, forks, spoons, glasses, and napkins may either make a good impression on visitors or disappoint once and for all. Believe it or not, it is pretty easy to distinguish expensive tableware from cheap one. 

You should maintain your business reputation no matter what, and high-quality tableware will help you do this. It may seem that tableware is not so important, but it is not like that at all.

Even if you serve the best food in the world, cheap tableware may ruin everything.

Don’t Forget About Bathroom

A bathroom is the face of every restaurant. On the one hand, it sounds ridiculous, but on the other, it is just a matter of fact. Don’t underestimate this room, as it may be an extension of your brand where you can use your original logo and colour schemes. A customer should understand you have made everything to create a pleasant atmosphere by caring about every detail.

It is crucial to keep high cleanliness: do wet cleaning once an hour and stock the room with supplies. A dirty bathroom may ruin your business as it will make customers wonder about the cleanliness of other areas they can’t see.

Last, But Not Least…

A particular emphasis should be placed on a menu. Don’t think of it as a list of dishes and drinks only. The menu is one of the work tools: it does not only show prices but also highlights your culinary and brand philosophy.

The menu has to be arranged well: create logical order (from appetizers to desserts) to help visitors find a particular item. Plus, you may highlight the most popular dishes on the menu. It is an effective way to promote specific items.  

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To begin with, in order to decide on your concept, study your competitors that are open nearby, evaluate their service and see what kind of people go to them. That way, when you create your own concept, you can find your guest. If you do not have the ability to analyze and determine your target audience – you can always turn to experts, marketing agencies. They will help not only with the advertising of the institution, but also with the definition of your customer, to direct the concept and marketing in the right direction.

The most profitable and win-win options are restaurants specializing in one cuisine: Italian, Japanese, French, Chinese. Give preference to the classics, which always remains in fashion. Regardless of the cuisine you choose, you should represent the potential visitor of the institution, his age, income, hobbies, status. This will help to determine the price segment, take into account the needs of customers and facilitate the task of selecting a place for the restaurant.

And, of course, pay attention to the “zest” of your new business. The restaurant must stand out from the competition. It is best if it is the cuisine. The virtuoso work of the chef and his team can do wonders and make the place popular.

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The main difference between opening an Italian restaurant and an establishment with any other cuisine is the specifics of the menu, the interior design and the bar list.

The menu should include both popular items – pasta, pizza, lasagne, risotto – and rare national Italian dishes that would make your restaurant stand out from the competition. It could be cacciucco or minestrone soups, main courses – polenta, gnocchi – dishes with truffles and so on. Special attention should be paid to desserts: tiramisu, cannoli, sabayon, panna cotta.

The bar list in an Italian restaurant is mostly different kinds of wine that correspond to certain items on the menu. The wine should open up the taste of the dish even more, complementing it. It is also worth focusing on the financial capabilities of the target audience.

Italians are friendly and hospitable people, so your place should be like taking your guests to their country. The interior should be as cozy as possible – pictures, flowers, soft couches. National music played in the restaurant will immerse guests in a certain atmosphere. You can also hold screenings of Italian films to further attract guests.

The business plan for an Italian restaurant includes a production part. It deals separately with the list of equipment, utensils, and inventory. To equip the kitchen and bar area, buy standard equipment for cooking food and drinks: stoves, ovens, steamers, refrigerators, tables, mixers, coffee makers, kitchen, bar and confectionery equipment. Italian restaurant requires specialized equipment and accessories for pizza: pizza tables, molds, press, etc. Purchase stylish porcelain dishes, large dishes or boards, quality bar glass.

Take care of a high level of service. Choose your restaurant staff carefully. Waiters with a pleasant appearance, courteous and polite. High-class restaurants invite an Italian chef to work in the kitchen; this is prestigious, but quite expensive.

I want to note the importance of interior design in an Italian restaurant. In the design of the interiors of different formats of Italian establishments, you can identify some common trends:

1. Mediterranean color scheme – beige, blue, blue, terracotta, brown, olive, green, brod;
2. The use of natural materials – wood, stone, cotton, silk;
3. A variety of lighting – in Italian restaurants there is always a lot of light, day and evening, the windows are opened, letting the sunlight into the room, and in the evening curtains are hung, include a central chandelier, wall lamps, decorative lamps;
4. Large and wide windows;
5. Kitchens are located close to the hall, sometimes so as to view the entire production process;
6. Bottles of wine and oil, dried herbs, vegetables and fruits, flowers, paintings and photographs are used for decoration;
7. For interior decoration use tiles with a mosaic pattern, brickwork, Venetian plaster or plaster imitating defects;
8. Wrought iron products – lamps, chair backs, flower holder.

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Before answering the question of how to open a Japanese restaurant, you need to think about how you can attract potential customers against the background of similar establishments of Eastern themes?

It could be something original, such as a combination of several national cuisines or related events: theme parties, disco-bar. After all, Japan is not only national cuisine but also a special youth subculture.

First of all a place has to attract by its unusual interior. Classic Japanese minimalism used in all such restaurants, sushi bars and other catering establishments, already sort of bored. You can take up, for example, the Japanese anime, decorating the interior and uniforms of staff in the appropriate way.

In addition to connoisseurs of Japanese anime, the creative design will attract people who drop in out of curiosity, and if they like the cuisine and service, they may become regular customers later on.

Japanese cuisine is characterized by the simplicity of cooking with a small number of products. Due to the geographical location, seafood is the main component of the Japanese diet. In Japan, rice is present in almost every dish. The Japanese tradition is to serve several dishes in small portions at once and to serve them with special attention. The fish for sushi and rolls is used only fresh, not subjected to thermal processing and it must be accompanied by ginger and wasabi, the Japanese prefer to wash down the food with green tea or sake. Japan appreciates the natural taste of the product, so different ingredients are used in the menu depending on the season.

Which dishes should be on the menu and which should be discarded

Of course, Japanese cuisine is not only sushi and rolls, it also includes first and second courses, salads, pastries, various sweets, sauces and drinks. In this case rice remains the main ingredient, for example, norimaki cakes are made from rice dough, and even noodles are present in the Japanese diet, but not quite ordinary, noodles are also made from rice. For business profitability is enough to prepare delicious sushi and rolls, salads and soups, but the baking and other dishes that do not match the concept of the bar should be abandoned in order to avoid the purchase of additional equipment.

How to choose a room for a sushi bar

In order for the restaurant to be popular and profitable, it is important to choose the right space, taking into account these recommendations:

There should be a large passability of people (the more the better). It is necessary to carefully study the districts of the city, as well as observe where the demand for this product.
The best options are facilities near entertainment venues. This option will not only give an opportunity to attract visitors, but also to earn money for the provision of additional services, which you can think about.
Do not choose a place where there are already promoted institutions with a concept similar to yours. This mistake can be cancerous in the construction of business and make bankruptcy in the shortest possible time.

Japanese restaurant equipment

• Sushi cases. Fish products spoil very quickly, but storing them in freezers is undesirable. They are also prone to “getting stale”. Therefore, you will need hermetically sealed refrigerated display cases of foreign production – sushi-cases.
• Refrigeration units. It is desirable to purchase foreign refrigeration equipment.
• Thermoses for storing cooked rice.
• Professional rice cookers.
• Knives, cutting boards and utensils should be specially designed for sushi. Conventional knives rust and blunt quickly and can ruin the taste of the finished product. Boards quickly crumble, so that wooden “splinters” begin to get into the rolls and sushi.

How to surprise a customer in a sushi bar

First of all, it is a strict control over the quality of food. Poor quality control causes the entire industry to lose customers. If a consumer has a bad meal in a sushi bar, he is irrevocably lost to all Japanese restaurants: sushi is bad! The main methods of control: spontaneous tastings, weighing dishes.

Secondly, a high level of customer service. Many restaurants use an individual approach – one needs to offer a new dish, the second – to present beautiful chopsticks, the third – to give a discount card.

And finally, innovativeness. It is necessary to constantly surprise the customer with new dishes. Owners of successful restaurants regularly go abroad, visit Oriental restaurants and borrow novelties. Experienced restaurateurs recommend changing about 20% of the items on the menu every season.

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Why Chinese? Yes, because the majority of Asian restaurants offer Japanese, Korean, Vietnamese or Thai cuisine or mixed versions of them, while there are very few authentic Chinese restaurants.

Chinese cuisine is considered the most popular in the world not only because one in five people in the world is Chinese, but also because the Chinese eat, as they say, everything that moves. In every city in the world it is possible to meet at least one Chinese restaurant, and the menu in each of these restaurants will be diverse and extraordinary.

The prerequisite for opening a Chinese restaurant in any country of the world is the presence of Chinese chefs – it is absolutely certain that only a native of this country, which is largely incomprehensible to us, can cook a Chinese national dish properly. It is better if all the restaurant’s employees are of Chinese nationality, because it is noticed that chefs who know the secrets of national cuisine do not like to share their experience and skills with the chefs of other countries.

Chinese catering attributes are sold everywhere – red lanterns, dragons, porcelain dishes with painting, greenery… However, it is worth considering one thing – almost every symbol in Chinese attributes means something. That’s why the restaurant should be decorated only by professionals, which can be avoided when decorating traditional restaurants.

The tea ceremony is another detail of Chinese cuisine. Here it is necessary to study everything to the smallest detail, because for the Chinese tea ceremony is a special ritual. The dishes, varieties of tea, the sequence of actions – everything must be calculated.

The supply of spices, sauces and other Chinese foodstuffs should be a hundred percent taken care of, since no Chinese dish can be made without sauces and spices. The restaurant owner should have one permanent and reliable partner-supplier and several standby partners who can cooperate in case the main partner’s supply is interrupted.

Don’t forget that the main thing is exclusivity. Your restaurant should be remembered by the client not only with Chinese attributes or a specialty dish. There must be something in the concept which has never been anywhere else, which cannot be forgotten, which you want to return to!

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