There are many approaches to design and the general organization of space – minimalistic, oriental, Asian, family-style, farm-style, fantasy, classic, etc. Within each category, there are a plethora of ways to make the place unique, including colors, decorations, textures, menu, exclusive dishes and bar, entertainment, services, and so on.

And yet, before the wannabe restaurant owner picks a concept they like most of all, and starts planning the design and service, there are four most basic and crucial concepts they have to choose from in the first place.

These concepts are customer-oriented and address the behavior of the expected customers and the facility’s relations with the customers.

Based on the customers’ behavior and expectations, and the relations that the facility builds, the restaurant owner will have fewer issues choosing the design and deciding about the whole message and atmosphere of the place.

The customer-oriented concepts and their meaning for the restaurant are described below.

Many People, Less Time

The first concept is for the restaurant to serve more people per day but expect the people to spend less time in the facility.

A good example is a downtown restaurant that serves mainly breakfasts and business lunches for the employees of the office buildings around.

Embracing this concept means being ready to have as many places and room for customers as possible and place as many tables as possible. The kitchen should be oriented on cooking fast, the preference may be given to nourishing food over exquisite food, and fixed business breakfast or business lunch menus might be used.

Lunch of the day and hourly happy hours might also become part of the marketing strategy if the restaurant wants a bigger turnover of people in a shorter time.

This concept might not seem very attractive because it turns the restaurant basically into a diner, but it can be efficient and profitable, especially if the facility is located in the right place and offers better services than its competitors around.

Fewer People, More Time

This concept is oriented toward keeping the visitors relaxed, entertained, and spending more time in the restaurant rather than just waiting for their food, eating it, and going away.

When the restaurant wants the customers to stay longer it means they have time for that. Maybe they have a day off, a date, a meeting with friends, or an informal business meeting to talk in a relaxed atmosphere.

In this case, the restaurant is expected to provide more space around each table to let people have private talks without being listened to by other people. The whole design, lighting, and service should be more relaxed.

This does not mean that the customers have to wait for their food for an hour and then wait for another 30 minutes for the waiter to bring the bill. But it does mean that they can order several dishes or several glasses of wine over the time they spend in the restaurant, go have a smoke break, even play a table game or sing karaoke.

Attracting New Customers

If the restaurant chooses a concept of attracting new customers, again and again, this strategy has to be based on something – for example, on the facility’s location where the visitors are mostly tourists and they have to be attracted by something unique to choose the facility among its competitors.

Attracting new customers all the time usually means having a unique design and visual concept, really standing out from the crowd in visual terms. Also, the restaurant has to do a really good job in describing its menu and services in the best way possible in the fastest way possible, to attract the attention of the people walking by.

Happy hours, exclusive offers, lotteries, and presents for visitors may sound cheap, but these may work excellently if the facility takes advantage of its marketing strategy and tactic.

Really fast service and making the customer happy by bringing them a glass of juice or wine for free immediately after they sit at the table is one of the key ingredients for building a successful concept of attracting new customers.

Keeping Old Customers

If a restaurant, due to the nuances of its location or other aspects, mostly places its focus on keeping its old and regular customers happy, it should consider making itself a place where every waiter and bartender remembers every customer and their preferences.

Changing the music, bringing an extra blanket or pillow, and having small talks with regular customers are the musts of being successful in this restaurant concept.

The restaurant should also be ready to have all its tables booked in advance by the old customers so it will have to disappoint new visitors just walking by and dropping in to see what’s going on.

The post People-Centered Restaurant: Choosing Restaurant Concept appeared first on Monamiwinery.

Many casinos want to have their own restaurant that would serve their gambling customers, or have a deal with restaurants nearby for the same reason. For almost any restaurant, working together with a land-based casino is great luck if they know how to use the opportunity.

In this post, we look into the main benefits a restaurant can have from working together with, or near a busy casino house.

More Customers Every Day

There are many offline casinos – big and small, casinos with Microgaming and cabinets and casinos with Table Games, casinos that have game shows and small private casinos, and so on.

But what they have in common is that they usually have lots of customers, daily, especially on weekends. Casino houses attract both regular players and new visitors, tourists, or young people who at last are of legal age to make some bets.

For a restaurant, such popularity of a casino means only one thing – all these gamblers, or the majority of them will be hungry at some point in time, so the restaurant will definitely have orders on a regular basis.

Common Music Shows and Entertainment

This is especially true if the casino and the restaurant have a common facility because both casino visitors and people dining can enjoy the shows even if they do not gamble.

The restaurant can share organizational moments with the casino or just provide food and beverages, but the final result is the same – the restaurant has an additional attraction for its visitors, and additional visitors enjoy the casino games and the show. A win-win situation!

Common Marketing Tricks

If the restaurant and the casino house decide to work together more tightly they can develop a parallel marketing strategy and use common marketing tools like happy hours, discounts, etc.

For example, the restaurant can provide free cocktails to people making bets on a specific game, and the casino can offer tournaments to make the players order food during happy hours.

There are many marketing tricks that two facilities can think of together for the shared benefit and to take their services to the next level for the customers.

The restaurant in this case gets even more advantages because due to the nature of the business, it inherently has fewer entertainment opportunities compared to a casino house.

Any Cuisine Works

In contrast to many busy tourist places or just places where the competition in the restaurant business is high, a restaurant that works near a casino house can offer any type of cuisine.

It can be Japanese, Chinese, Italian, local, French, literally whatever. The main task for the cuisine is to be nourishing, tasty, and served fast because gamblers come to gamble.

Hotdogs and burgers are very likely to be sold as successfully as exquisite Oriental food and the players will be glad to pay. So, basically, any restaurant can try and benefit from cooperation with a casino house nearby.

Being a Necessity

Funny enough, from the gambler’s point of view, a restaurant in a casino house or nearby is more a necessity than part of the entertainment.

Of course, some people will still prefer having a great dinner and will perceive it as part of their fun, relaxation, vacation, or birthday party.

However, on a day-to-day basis, people that come to such restaurants to eat come actually to eat because they are hungry.

In contrast to, say, a music show, a restaurant and a bar are necessities for the gambling house and one cannot go without them.

Being an obvious necessity means that the restaurant will always have its share of customers.

Fewer Competitors

Because of all those amazing advantages a restaurant gets from working with or nearby a casino house, many restaurants would love to, but all of them can’t do that.

Restaurants and casinos usually operate within the same facility or have exclusive agreements with each other to share the customers.

As a result, for a restaurant, the competition stops being a problem because casino visitors are more likely to dine with the specific restaurant that is closer to their gambling cabinets, serves them free drinks when they win, and offers happy hours.

Other restaurants have to squeeze in and there is no guarantee they will be successful.

The post The Ultimate Attraction: Restaurant And Casino Together appeared first on Monamiwinery.

A properly written business plan includes: financial estimates, audience analysis and general information about the future establishment. Sections that should be in a business plan:

• Summary.
• Description of the idea.
• Concept of the establishment.
• Marketing plan for opening a restaurant.
• Stages of the project implementation.
• List of attached documents.
• Production part.
• Financial section.
• Risk analysis.
• Financial results.

The main part – the final, where they do a financial analysis and assess the risks of opening a restaurant.

The main step in opening a restaurant is the paperwork. Without the necessary permits you will not be able to legally open your establishment. To begin with, decide on the type of business you will be operating.

In the United States, there are several federal, state, and local permits and licenses required to open a food service establishment, as well as permission from the county. Therefore, you should make inquiries in advance and find out about all the nuances for a particular location. It is extremely important to check with local experts in all matters concerning contracts, regulations, and filing processes. A good credit history is also important for doing business. If you do not already have one, you can, for example, find a guarantor or co-founder-partner with a positive credit history. When writing your business plan, be sure to include the cost of business and employee insurance. Doing business without insurance is extremely risky.

Business insurance

It may not be the most exciting thing to think about when you’re planning to open a new restaurant, but it’s vital that you need insurance.

Insurance can help protect you and your business from a host of problems, from equipment breakdowns to liability lawsuits.

Major insurances include:

1. Property insurance – property insurance.

2. General Liability – General liability insurance.

The post Documents and License appeared first on Monamiwinery.

• mass media (magazines, television),
• as well as special printed (booklets, leaflets) and souvenir (key chains, ballpoint pens, etc.) products.

Advertising through social networks and the Internet provides very good results.

Of the forms of external advertising, light advertising and outdoor displays are widely used.

To promote the restaurant, as a rule, use:

• Coupons and discount cards. The easiest type of promotion.
• Loyalty program. Giving loyal customers discounts or free meals for a large number of transactions.
• Repeat promotions. Repeat promotions encourage customers to either return to the restaurant within a short period of time or buy certain dishes from the menu.
• Happy Hours. Promotions like happy hours should not only be held in stores, but in bars as well.

The main channels for online advertising of the restaurant:

• Creating a website;
• Maintaining a profile of the restaurant in social networks and targeting;
• Filling out directories and maps to search for the restaurant;
• contextual advertising;
• advertising from bloggers.

Effective offline advertising options include:

• outdoor advertising;
• advertising in the media (TV, radio, magazines);
• Organization of events and tastings in the institution.

Advertising for the restaurant opening is also very important; it’s worth launching advertising campaigns at least a month before the opening. Announce the plan of events for that day, start targeting on social networks. Your goal is to get as many people as possible to know about your opening.

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